Divas SnowGear (DSG) and Mountain Sports Distribution (MSD) announced a newly formed partnership for exclusive distribution in Canada. MSD is a leading Canadian snowmobile industry distributor located in Golden, British Columbia, so DSG's line of women’s snowmobile riding apparel is a perfect fit.
“Mountain Sports Distribution is a specialty snow distributor focused on the snowmobile industry who we are confident will be able to grow our brand for years to come," said Wendy Gavinski, president and founder of DSG. "We’ve kicked off our relationship and have quickly learned our goals and personalities match perfectly!"
MSD immediately identified DSG as a line that adds tremendous value to their already strong snowmobile offering.
“Aligning ourselves with a strong brand of women’s-specific snowmobile apparel, along with an emerging technical line using Polartec NeoShell, fits perfectly with our goal of being on the forefront of the snow segment of powersports in Canada, adding more market share and offering a strong women’s line to support the rapidly growing women’s snowmobile segment," said Chuck Gorton, owner of MSD.
Wendy went on to say, “We are equally as excited about this partnership knowing, the strength of Mountain Sports Distribution in their market. With their help, we can keep our focus on manufacturing the most fashionable, functional outerwear for women. We are extremely confident the dealers and end consumer will see the passion both parties put forth in keeping up with the evolution of our niche market."
The 2016-17 DSG line is available now for dealer pre-booking and will be available to the public in the fall of 2016.